Phoenix Reisen’s Amera departed Plymouth Sound last week (20th October), marking the end of another hugely successful cruise season for Cattewater Harbour.
With over 20 calls from cruise vessels, superyachts, and tall ships in 2026, the season delivered sustained growth, a strong local economic impact, and continued promotion of Plymouth as a cruise destination. Approximately 11,000 guests stepped ashore at the Barbican Landing Stage – arriving right in the heart of the historic Barbican – where they were warmly welcomed by Plymouth Cruise Ambassadors, the Maritime Corps Drummers, and the Town Crier.
Many visitors explored the city independently, enjoying local hospitality, shopping, and attractions, generating an estimated £1 million in additional local spend.*
Highlights for the Cattewater Harbour team included inaugural visits from Ritz-Carlton’s Evrima and P&O Cruises’ Aurora, as well as SeaDream Yacht Club’s SeaDream II, which came alongside the Barbican Landing Stage during her call in September.
To mark the end of the season and to thank the Plymouth Cruise Ambassadors for their time and commitment this year, Cattewater Harbour hosted a cream tea wrap-up event. During the event, Evie Smith, Cruise Business Development lead for Cattewater Harbour, updated the volunteers, the Deputy Leader of the Council, and representatives from Plymouth City Council and the Plymouth Waterfront Partnership on the city’s three-year cruise visit pipeline. There are currently 38 call enquiries across 2027 and 2028 (many already confirmed), with a further 10 listed for 2029 – and more expected in the coming months.
Evie highlighted efforts to maintain high industry visibility, including representing Cattewater Harbour at Seatrade Cruise Global in Miami, hosting a fam trip earlier this year, and welcoming the Cruise Britain Summer Event to Plymouth in June. She also shared updates on public realm enhancements at Commercial Wharf aimed at creating a welcoming environment for all visitors.
Industry data indicates that nearly 60% of cruise guests return for a longer land based holiday following their initial cruise visit [Source: Cruise Lines International Association (CLIA)]. This reinforces the vital role cruise tourism plays as a long-term driver for the city and wider regional economy – benefitting retail, hospitality, attractions, transport, and marine services such as port handling, pilotage, and vessel support.
With thanks to all who have helped make 2026 another successful year for visiting vessels including agents, shorex, tour guides, cruise ambassadors and local businesses, attractions and experiences.
*Based on Plymouth’s published benchmark of approximately £90 spend per cruise guest.
